Risk Issues and Crisis Management
Welcome to the reputation age! Along with Business or Financial Model, Technological Adoption and Manpower Strategy; Reputation is one of the aspects of business with the most profound impact on the success of a company. In today's ultra-networked, volatile opinionated population, Reputation is also one of the most vulnerable aspects of doing business. But how do professionals within these companies respond effectively to often unforeseen situations? Fortunately, Risk Issues and Crisis Management is a science that can be learned with patience, dedication and above all practice!
Objective: To provide participants with an overview of Risk Issues and Crisis as a strategy, skill and process
Methodology: This class is an intensive combination of lecture with case studies and practice exercises designed to help participants recognize the complexities, counterintuitive pitfalls and how to prepare for the unthinkable.
- Introduction: Hive Mind
- Know Your Tools: ERM VS Crisis Management
- 6 dangerous practices of Risk Management
- Know Your Reputation Stack
- The COVID-19 Complication
- The Psychology of Crisis
- How to Assess Risk
- Organizational Structures for Managing Crisis
- Stakeholder Mapping
- War Room Scenario Planning
- Reputation Rodeo
- How to measure reputation
- Winning the Battle of Narratives
- Villain Self Identification
- Dancing with the Media
Certified Risk and Crisis Manager and Reputation Expert & Co-Founder of GeiserMaclang Marketing Communications Inc. (GMCI)
Globally Award Winning Brand Architect, Risk/Crisis/Reputation Strategist, Marketing & Communications Innovator & Co-Founder and Chief Communications Officer of GeiserMaclang Marketing Communications Inc. (GMCI)
Slots are limited and on a first come, first served basis.
Php 6,500 for additional attendee
ECCP Members
PHP 7,500
Non-Members
How to access the webinar: In a separate email, you will receive the link sent via ZOOM/ECCP.
For inquiries, kindly email kamyr.catapang@eccp.com
